Advocacy vs. Lobbying
January 20 @ 10:00 am – 11:30 am
Building Your Foundation in Substance Use Disorder Primary Prevention Practices
Overview
What’s the difference between advocacy and lobbying? Advocacy can be a powerful prevention strategy, but non-profit organizations often do not advocate because of concerns that advocacy could cross the line into lobbying. This training will define advocacy and what is allowable for a 501(c)(3) organization, discuss the difference between lobbying and advocacy, and share how social media can be used as a strategic advocacy tool.
About the Presenters
Dana Goodrow (she/her) has master’s degrees in social work and public health, as well as an undergraduate degree and eight years’ experience in journalism and writing. A former nonprofit director, she has served as a consultant to organizations around the state of California on projects ranging from strategic planning to evaluation, and all the steps in between. Dana has provided consulting on behalf of the Center for Applied Research Solutions’ Mentoring Technical Assistance Project, the Community Prevention Initiative, Grant Writing Specialists, and CalPartners. She was also a trained consultant for the “It’s Up To Me” Media campaign funded by the California Office of Family Planning.
Nicole Valenzuela (she/her) is a licensed social worker deeply committed to community-centered care, emphasizing upstream prevention and advocacy to create lasting positive impact. Her work transcends substance use prevention, adopting a holistic approach to foster well-being across diverse communities. By applying data-driven strategies like the Strategic Prevention Framework, Protective Factors, and trauma-informed practices, Nicole aims to cultivate inclusive, equitable, and resilient environments where all individuals can thrive.
Central to Nicole’s work is building strong, trusting relationships with community members, partners, and stakeholders, ensuring that programs are developed are tailored with and for the community to be served. Her expertise spans program planning, program evaluation, needs assessment, and multi-sector collaboration, enabling her to lead initiatives that generate sustainable, long-term change.
Nicole is also dedicated to fostering the growth of future advocates and prevention professionals. She offers technical assistance, training, and resources, empowering others to advance their knowledge and skills in prevention work. Guided by empathy, effective communication, and deep compassion, Nicole’s approach ensures that individuals and communities alike are equipped not just to overcome their challenges, but to flourish in environments designed for their success. She is passionate about driving meaningful, equitable change that uplifts our communities.
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