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Media in Prevention Webinar 1: Social Media Best Practices

The art of effective social media marketing requires that an organization be adept at creating targeted and tailored content that speaks to the right person in the right way at the right time. Social media campaigns are designed with a series of unique pillars in mind that are all vital when working in tandem with a broader communication strategy. In this session we will discuss six steps of social media strategy framework. The session will begin with an overview on social media strategy and continue through the steps. Interactive activities will be sprinkled throughout, as well as prompts for discussion and sharing.

In this webinar, participants will explore:

  • Understanding six core principles of creating a social media strategy.
  • Conceptualizing what makes a social media campaign strategic with customer experience at the center.
  • Ability to apply learning to create a social media strategy framework that includes a strategic approach to identifying audience, selecting platforms, designing content, amplifying distribution, campaign implementation, and metrics.

Registration required